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Broadband Information

In today's world, the speed and quality of your internet connection is a really important part of everyday life. The internet has become so completely central to our lives in so many different ways whether it is for email, web browsing, games, music, social media, streaming video, watching TV plus of course studying & working.

We know that searching for that perfect broadband deal can be a time consuming and frankly frustrating experience. Visiting different web sites belonging to multiple competing suppliers all offering a confusing array of different deals is not a great way to source and choose the best package.

So welcome to the new price comparison service from BroadbandUK. We are new arrivals in the price comparison marketplace, however, between our founders we have over 100 years of experience in the technology industry allowing us to create what we believe is a better, more accurate and relevant price comparison service. So just start the process of finding a better broadband supplier with our new service by entering your postcode into the box below & off you go on a short journey to finding the best broadband deal for your household.

When selecting a broadband package there are a number of points to consider such as, how many users per household, will they all use their computers at the same time, email, streaming, TV, etc? The combinations available in 2019 are expanding and if you have a cheap broadband package that doesn't cater for your speed requirements your expectations will not be fulfilled and frustration will abound in the household.

There are a number of points to consider beyond speed and price. The length of the contract, introductory discount for an initial period, cost of the setup, attractive inducement rewards, etc.

Avoid The Broadband Loyalty Penalty

In recent years both Ofcom and a leading comparison site have produced reports detailing that many broadband users do not switch providers on a regular basis and as such are overpaying for their broadband and possibly TV services.

Ofcom stated:

More than 20 million customers are outside their minimum contract period, and morethan 10 million are on deals with an automatic price increase at the end. As a result, millions of customers couldbe paying more than they need to. For example, customers who bundle their landline and broadband services pay, onaverage, around 20% more when they are out of contract.

A leading comparison site produced a report detailing the loyalty penalty that broadband consumers can suffer for not switching their broadband suppliers. They stated:

Loyal broadband customers to pay £383 million over the odds.

Broadband customers see monthly bills increase by 89% when their contracts end, meaning they could be £69 peryear worse off if they don’t switch deals.

Costs can increase significantly, by as much as 410%, following the end of a contract.
Nearly a third (30%) of Brits are still with their very first broadband provider, while 13% haven’t switched formore than five years.

Almost a third (30%) think it’s too complicated to switch providers, so miss out on low introductory offers andsignificant savings.

Despite almost three quarters (72%) of Brits having had home broadband for more than five years, 6.6millionpeople (30%) have still never changed broadband providers. But, according to the research from a leading comparison site, theprice comparison and switching service, consumers who don’t review their broadband packages could end up losing,collectively, as much as £383 million a year.

Broadband customers see their monthly bills increase by an average of 89% following the end of their contractterm, as discounts and offers valid for the duration of the contract expire. As a result, broadband billsincrease by an average of £5.71 per month, or £69 per year, meaning customers who stay with their existingproviders miss out on low introductory offers and significant savings.

BroadbandUK wants to help people avoid the loyalty penalty trap and save money by switching broadband suppliers with a service that is both accurate and friendly to use.

Also, research from the CMA (Competition and Markets Authority) has identified that the broadband switching space is currently badly served by the existing price comparison engines, we aim to redress this situation.

In 2018 the CMA issued an investigation into price comparison sites which concluded:

Where DCTs (Digital Comparison Tools) work well, they can offer a very easy consumer experience and useful comparisons. Among the sectors we studied, this seems to work best in car insurance, where DCTs are wellestablished. It works least well in broadband, where DCTs are not in a position to obtain information that wouldsupport better comparisons, such as actual broadband speeds.

A Better Way To Switch Broadband Suppliers

With our solution we have worked hard add to ensure that the results are presented to the user are both accurate and relevant. At present we believe that we are the only address level broadband price comparison service available (all the others use your postcode as your location - speed results can vary quite a lot across a postcode) also we are estimating the speed available at your property. This allows us to produce results which are accurate and relevant to your property. We also feature an optional wizard which will guide you through the process of choosing a broadband package which is relevant to your households anticipated usage. Start your journey here.

Both Ofcom and the Competitions and Market Authority have identified having accurate existing broadband speed data as a key part of selecting a new broadband provider and package.

Ofcom has a guide of practical tips for improving your broadband speed. The first part of the guide is to test the speed of your existing connection.

Ofcom also stated:

Broadband shoppers must receive better information about speeds, before they commit to a contract, under new protections announced by Ofcom.

Our test is fully responsive so works on phones, tablets & laptops. It runs on all major platforms (PC & AppleMac), Operating Systems (Windows, macOS, Linux) & web browsers such as Chrome, Windows Edge, Safari & Firefox.

The test has been evaluated by the BBC & is linked to from their BBC iPlayer website.

By utilising the latest technologies the test is accurate from very low speeds (sub 1 Mbps) to Gigabit speeds.

A More Accurate And Relevant Broadband Comparison Tool

The connection speeds displayed in the ISP (Internet Service Provider) results table by all Broadband price comparison websites are the average speeds attainable by 50% of the UK population between the peak hours of 8 pm and 10 pm. This figure is mandated by the Advertising Standards Authority and replaces the older "up to" speedswhich were widely regarded as misleading. However, as broadband speeds can vary so much depending on location in the UK that an average speed across the entire UK is not really very relevant. That is why in our price comparison service we estimate the speed at the premises and show results which are comparable with that speed. This stops users being offered for example a 60 Mbps connection when the maximum they can receive at their premises is 30Mbps. We believe that's showing more relevant speeds that can actually be attained at a premises results in abetter, more relevant service & ultimately less frustrating price comparison service.

The Three Main Different Types Of Broadband Explained

There are a number of different types of Broadband all with their own acronyms.

ADSL - Asymmetric digital subscriber line (ADSL) is a type of digital subscriber line (DSL)technology, a data communications technology.ADSL uses the "historic" copper phone lines to deliver broadband both to the local exchange cabinet and to the premises. This has a maximum speed of around 10 to 11 Mbps. This is fast enough how to stream content from say the BBC iPlayer or Amazon Prime for a single user, but it would not suffice for a household where many people are trying to stream content at the same time.

FTTC - Fibre to the cabinet. This is where the connection from the internet to the local exchange cabinet is fibre optic cable, this allows much faster data transfers and the copper wires used in ADSL. However, the connection from the local exchange cabinet to the premises is still on the telephone copper wires. This has a maximum speed of around 50 Mbps if you are close to the cabinet, however, the speeds will drop off as the distance of the premises from the telephone exchange increases. If you are for example half a mile from the exchange then the speed is likely to be around 30Mbps. This is good enough for a small household of two or three people all to be streaming HD content all at the same time.

FTTP - Fibre to the premises. Fibre to the premises is where there is both fibre optic cable to the local cabinet and fibre optic cable from the cabinet to the household. This solution produces the highest available broadband bandwidth with speeds over 300Mbps attainable and then the question becomes "How much which bandwidth do I need and what do I want to pay for it"? If you have a fibre to the premises connection of say 150 Mbps then the world is pretty much your oyster in terms of streaming content and highly responsive online gaming.

Factors To Consider When Selecting A Broadband Package

When searching for the broadband deal which is the correct when for your household there are a number of factors to consider.

How Much Will It Cost Each Month?: Of course, the monthly price is a big part when choosing a broadband package. However, there are a number of facets besides the monthly cost to consider such as any upfront costs. Also if you looking to bundle in additional services such as TV, phone numbers, etc. this can make a large difference to the monthly cost. That is why our comparison service shows both the monthly and full contract price.

Broadband Connection Speed: Make sure the connection speed you select is relevant to the needs of your household. Our comparison service features a wizard that (hopefully) helps you select the correct package to keep everyone in the household happy.

Rewards And Inducements: There are quite often rewards and inducements made by Internet Service Providers such as Amazon Echo, Amazon Vouchers, Cash Back Cards, etc. These are clearly shown in our results table.

Length Of Broadband Contract: In the vast majority of cases the length of broadband contracts are either 12 or 18 months. However, some suppliers will offer monthly or three monthly rolling plans. Always make a note of when your contract will expire and check that you will not end up paying a loyalty penalty after your contract term has ended. Also, be aware of any early termination costs - these can be quite expensive.